our conscious process

We are the GOAT

We’ve done our research, embarking on countless visits to Mongolia’s Gobi Desert to identify an eco-friendly and animal friendly cashmere that is derived from the hairs of wild goats indigenous to the region. We also cuddled with a lot of adorable goats in the process. Don’t be fooled by their cute demeanor -- these baby goats are extremely intelligent and know what it takes to produce a luxury cashmere. They are closely cared for by their Mongolian herders who immerse themselves into the goats’ lifestyles: feeding them, protecting them, brushing them daily, and collecting their shedding hairs to be cleaned, sorted and spun into yarn. The finest hairs are then processed by one of the most adept Italian knitting companies, transforming the yarn into its most luxe form (14.5-16 microtons). This elevates our sweaters, ensuring that they will never pill or unravel from wear. Plus, each sweater is 100% biodegradable. 

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